Air India , a leading name in the aviation industry, has announced an exciting opportunity for an experienced Associate Manager – Copy to join its dynamic marketing team. Based in Gurugram, this role is critical for driving the brand’s message across various digital and traditional platforms, ensuring consistency and engagement in line with Air India’s brand values.
Air India Recruitment 2024
The Associate Manager – Copy will be responsible for developing and executing original, high-quality content that aligns with Air India’s marketing objectives. The role will require close collaboration with the marketing, public relations, and social media teams to ensure content consistency and effective communication across platforms.
Key Responsibilities
| Responsibility Area | Description |
|---|---|
| Copy Development and Execution | Develop and edit engaging copy for digital ads, social media, websites, emails, and more, aligning with the brand’s voice. |
| Research and Collaboration | Conduct thorough research on products, target audience, and competitors to create relevant and compelling content. |
| Quality Control and SEO Enhancement | Proofread all copy, ensuring it is error-free and follows SEO best practices to enhance search engine rankings. |
| Strategic Contribution | Leverage data insights to optimize copy for performance metrics such as conversion rates and engagement. |
| Feedback Implementation | Respond to feedback from internal stakeholders and adjust copy to meet business objectives effectively. |
Skills and Qualifications
The ideal candidate should possess a combination of creative writing skills and a strong understanding of digital marketing principles. Key qualifications include:
| Skills/Qualities | Description |
|---|---|
| Writing and Editing | Strong writing and editing skills with the ability to produce error-free and creative content. |
| SEO and Social Media Knowledge | Solid understanding of SEO principles and the nuances of writing for social media, including the use of hashtags, emojis, and acronyms. |
| Collaboration Skills | Ability to work across departments to create strategic and cohesive content. |
| Technical Proficiency | Familiarity with Microsoft Office, content management systems, and analytics tools for data-driven content creation. |
Educational and Experience Requirements
| Requirement | Details |
|---|---|
| Minimum Education | Bachelor’s degree in English, Journalism, Communications, or a related field. |
| Experience | – At least 4 years of copywriting experience in an agency or in-house setting. – 6+ years of managing social media presence is highly desired. |
Key Interfaces
As an Associate Manager – Copy, you will work closely with various internal teams, including:
- Marketing
- Public Relations (PR)
- Business Divisions
- Social Media Teams
Collaboration with these teams will ensure that messaging across all platforms is consistent and aligned with Air India’s marketing strategy.
How to Apply Air India Associate Manager – Copy (Gurugram) Recruitment 2024
Interested candidates who meet the above qualifications are encouraged to apply online via the official Air India career portal. Follow the link below to access the application page:
For more information on this job posting, you can also visit the official announcement page.
Visit the TSWREIS homepage to find the information you need.
